It's Not the Political Message, It's the Expectation that they will have to pay attention...

Coca Cola has come out with some new Christmas-themed cans for this season - white with polar bears on them.

And there's an outrage about them.

Rush would have us believe that it's because the polar bears are an element of the global warming message, and people don't like to be warned about the lie that is global warming.

Well, they've done it again. They did it again. They've come out and decided, just like these people at GE, to "go green."

No, Rush, it's worse than that.

People are complaining about the white cans not because there's a subliminal message there - there isn't one. (Remember, Coke has often had Christmas commercials with a polar bear mother and her two cubs...even one in which a polar bear offered a coke to a penguin, which *I* thought was rather silly for two reasons. 1) A polar bear would eat a penguin in a flash, if it could, and 2) it never could because penguins live in the SOUTHERN hemisphere and Antarctica, not in the NORTHERN hemisphere and the Arctic. There are no penguins in the Arctic. (Which is rather odd, I admit. 23 species of Penguins and none of them live in the Arctic? Why is that?))

But I digress. The reason people are outraged are twofold.

1. Classic coke belongs in a red can. It has always been in a red can, it should always be in a red can.

2. Caffeine free soda products come in white cans. Imagine the horror! You buy a 24-pack of white-canned Coke which you assume is caffeine free, only to bring it home, drink it, get buzzed by the caffeine, and then have to go into caffeine withdrawal! Oh, what a lot of lawsuits this is going to engender. Never mind the fact that it says quite clearly on caffeine-free cans - Caffeine free.

People can't be expected to pay attention, can they? They can't be expected to read labels on boxes... no... color coding is everything, color coding makes it easy. Red is for real coke, white is for caffeine-free coke, and that's all there is to it.



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