The NFL and a major television network are apologizing for another Super Bowl halftime show.
There was no wardrobe malfunction, nothing like that glimpse of Janet Jackson's nipple eight years ago that caused an uproar and a government scrutiny. Instead, it was an extended middle finger from British singer M.I.A. during Sunday night's performance of Madonna's new single, Give Me All Your Luvin'.
In front of some 110 million viewers on NBC and uncounted others online, she flipped the bird and appeared to sing, "I don't give a [expletive]" at one point, though it was hard to hear her clearly.
The NFL and NBC wasted little time in responding.
"The obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans," said Brian McCarthy, spokesman for the NFL, which produced Madonna's halftime show.
Why was this woman even in the half-time show? Madonna may have needed time to slip off stage to change costumes, but there were other folks who could have taken her place instead of this no-talent waste of space.
But frankly, I thought the commercials showing during this family event - which started at 4.30 pm, were worse.
Apart from Coke's polar bear commercials, none of the commercials were wholesome, cheerful or uplifting. 99% of them focused, not on romance, but on sex - on a guy treating a woman like eye-candy or a woman behaving like eye-candy.
I was watching with my sister and her 13-year old son (her husband does not like football, the boy was only watching because he wanted to see the commercials!) and I was just wondering what he was thinking each time he saw a beautiful woman simper and sway in hopes of gaining male approval.
There was one commercial - Clint Eastwood talking about the "second half of America", with us being down and not out, and about Detroit picking up the slack... how far the US has fallen, that we need pep talks like that.
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