Tuesday, March 6, 2012

Carbonite should have accepted Rush's apology

All the companies that abandoned Rush may have been right to do so - if he hadn't apologized - but he did apologize. He admitted he was in the wrong.

Carbonite is one company that seems to have learned that a lot of their investors liked Rush...or at least liked the income he brought to them...

From The Daily Caller: Investors flee Carbonite after Limbaugh announcement
On Saturday, Carbonite CEO David Friend released a statement on his company’s website declaring that Carbonite had decided to “withdraw” advertising from Rush Limbaugh’s radio show in the wake of his controversial remarks involving Georgetown Law student Sandra Fluke because it will “ultimately contribute to a more civilized public discourse”:

Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.

However, it hasn’t done much to contribute to his company’s stock price. Since the market opened on Monday through its close today, Carbonite stock (NASDAQ:CARB) has plummet nearly 12 percent, outpacing the drop of the NASDAQ index in that same time period by nine-and-a-half points. It was also one of the biggest decliners on the NASDAQ on Tuesday.

Now, whether their stock decline has anything to do with Rush remains to be seen. It could be a coincidence....

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